Routing insights

Track click-to-meeting conversions, compare routers, and spot drop-offs.

Open Click routing → Routing Insights to see how routed visits convert to meetings.

Choose Click date and use Add filter for the router or rule. A click here is a recorded routed visit, not a unique-person count or every click reported by your email platform.

Click-date metrics and click-volume reporting.

Metric	Meaning
Total clicks	Routed visits in the selected click-date scope.
Meetings booked	Routed visits with a booking, plus their share of total clicks.
Not booked	Routed visits without a booking.
Average time to book	Average hours between the routed visit and booking creation for booked visits in scope.

Click volume over time shows the combined active scope. Use Compare previous to compare the preceding period. Router performance separates traffic and conversion by router; Bookings by owner shows who received converted traffic.

Drilldowns retain the click-date, router, and rule filters. Use Routing Logs to inspect an individual visit. Use Booking Insights for meeting-date outcomes; its totals can differ because it uses a different date field.