# Overview

<figure><img src="/files/XcYWpy3rMeKPxmMD1IRj" alt=""><figcaption></figcaption></figure>

Event types allow you to define the different types of meetings you want your customers to be able to schedule with your sales team.

For example:

1. SDR teams to qualify your prospects.
2. AE reps to give product demos and close deals.
3. Implementation or Success teams to help your prospect successfully implement your product.

It also lets you create personalized calendar invites and reminder templates that can be sent based on the type of meeting booked.


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